How customer-centric are B2B companies?
A variety of research studies confirmed that customer centricity has a significant impact on corporate success (e.g., Harvard, McKinsey, University of St.Gallen, Walker).
Customers
Do lawyers know what their customers want?
Recently I read the following headline by a partner of a New York law firm: “For Heaven’s Sake, Do NOT Ask Clients What they Want!!!” This was a complete waste of time: ...
Are you looking to boost sales? The composition of the team makes all the difference.
In discussions with customers, it is important to act quickly and in a needs-oriented manner. But how do we deal with all our different stakeholders and their respective needs in ...