Kathrin
Ott

Kathrin Ott studied Tourism & Hospitality Management and completed her Master of Advanced Studies in Communication Management with specialization in strategic communication, online marketing and brand management. From 2014 to 2017, she was responsible for the marketing of the Law & Management division at the Executive School. From 2015, she was in charge of marketing for the advanced education course Women Back to Business as well as for the Competence Center for Diversity & Inclusion at the Research Institute for International Management at the University of St.Gallen. Since January 2022, she has been Marketing Manager for the Open Enrolment Programs at Central Services.

Kathrin Otts Veröffentlichungen bei Vista

Are you looking to boost sales? The composition of the team makes all the difference.

In discussions with customers, it is important to act quickly and in a needs-oriented manner. But how do we deal with all our different stakeholders and their respective needs in ...

Employee management: From talent to leadership

In today's working world, new skills are in high demand. Coaches are needed instead of authorities. Managers should develop people instead of using them. How do companies make the ...

With a digital conference the hurdle is smaller

The moment has arrived: the children leave the house in the morning and silence returns. What now? My girlfriend had a plan and got herself a job in an agency. But Corona put a ...

The Corona crisis: a turning point in continuing education?

In recent weeks, continuing education providers have had to throw a lot of things overboard and change their teaching methods. A lot of creative energy has been released, new ...

Top sharing: “We had to win them over”

Top sharing models still lead a “wallflower existence”. Wrongfully so. Evelyne Meyer and Adrian Schüpbach from Credit Suisse explain in an interview why such models can be a ...

„A good leader is not characterized by full-time employment”

Leadership in times of home office is a very hot topic. Currently, managers are left to their own devices and must adapt to the new situation. Here, companies with top sharing ...

Rethinking Recruitment

We all know that the shortage of skilled professionals is slowly but surely becoming acute. The media have been reporting about this for years. But Dr. Simon Wey, Chief Economist ...

The promotion of women is about fairness. And about money.

While women and men in non-managerial positions are almost evenly distributed, the proportion of women in top management is just 15%. Even when employees are promoted to the first ...
WBZ Kuppel

From Internship to Permanent Position

Katja Rehlen came upon the Women Back to Business (WBB) programme while conducting online research. During her participation in the programme, she completed an internship at ...
Nachhaltigkeitsbericht

Promoting Sustainability through Gender Equality

The United Nations developed the „UN Principles for Responsible Management Education“ (PRME) as a guideline for business schools to train their students to become responsibly ...