How customer-centric are B2B companies?
A variety of research studies confirmed that customer centricity has a significant impact on corporate success (e.g., Harvard, McKinsey, University of St.Gallen, Walker).
Dr. Philine
Betz-Werner
Dr. Philine Betz-Werner has been a lecturer in marketing since 2017 and a speaker in executive education at the University of St.Gallen. She is founder and managing director at Performanice GmbH. At the same time, she is working as a trainer, consultant and executive coach for sales, marketing and leadership (incl. horse-supported seminars).
Dr. Philine Betz-Werners Veröffentlichungen bei Vista