Miranda Diggelmann
Programme Manager Law & Management
27.-31.01.2025
5-day seminar at Executive Campus HSG, St.Gallen
Customer Orientation und Business Development
Why are customer orientation and customer focus relevant to legal departments, law firms and all the legal service providers? How can a service provider be consistently aligned with market and customer requirements? What specialities do legal service providers have to take into consideration? In this module, participants will learn how general conditions can be integrated into the design of their services. They will learn to convince clients of themselves and their services, to win them over – and satisfy existing customers permanently.
The module is offered on-site. Subject to change.
This module is intended exclusively for lawyers.
For more detailed information, please refer to our brochures.
Request a brochureBooking
Contents
- Introduction to the principle of sustainable customer relations
- Acquiring, cultivating and losing customer successfully
- Understanding marketing as genuine customer orientation
- Relevance of trust-based customer orientation for legal service providers
- Challenges in service marketing
- Customer and account management
- Customer experience management
- Communication and brand management
- Strategic marketing and development of a marketing plan
- Design thinking
- Social media
Fees
CHF 4,600
Course fees include materials, break refreshments and lunch. Participants must pay the additional costs for other meals, travel and accommodation.
Target Groups
Lawyers working in companies, public administration and law firms
Language
German
Certificate awarded
Certificate of attendance
ECTS credits
3
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