{"id":480,"date":"2018-03-05T13:25:41","date_gmt":"2018-03-05T12:25:41","guid":{"rendered":"https:\/\/lam.unisg.ch\/blog?p=480"},"modified":"2018-03-08T14:45:39","modified_gmt":"2018-03-08T13:45:39","slug":"how-law-firms-and-legal-departments-could-survive-the-next-wave","status":"publish","type":"post","link":"https:\/\/lam.unisg.ch\/blog\/en\/how-law-firms-and-legal-departments-could-survive-the-next-wave","title":{"rendered":"How Law Firms and Legal Departments Could Survive the Next Wave"},"content":{"rendered":"<ol>\n<li>\n<h3>Wave 1<\/h3>\n<\/li>\n<\/ol>\n<p>Once, law firms were considered the exclusive providers for legal services. However, since a few decades legal departments are steadily growing and meanwhile absorbing up to 75% of customers&#8217; overall legal work. This development is now up for discussion. Obviously, customers must have been dissatisfied with the services the market offered and therefore decided to act and solve their problems themselves. More interesting, however, is the question, why law firms as formerly exclusive providers allowed to lose a potential market opportunity \u2013 was it strategic intent, disinterest or simply an oversight? Fact is that they lost a very substantial market share, presumably forever.<\/p>\n<h3>Wave 2<\/h3>\n<p>But this is not enough. Now, a second wave of so-called alternative legal service providers is ready to rock the market and challenging today\u2019s key legal service providers, i.e. law firms and legal departments. These alternative providers include, for example, financial services companies, legal protection insurance companies, the legal arms of the Big Four, and whatever can be summarized under the new terms NewLaw and LegalTech. They have started to absorb a first share of the existing legal market and they are definitively willing to further grow rapidly.<\/p>\n<p>Hence, the question is, how both traditional legal service providers can prepare to keep their position. In particular for law firms the challenge is even more serious, since \u2013 from a customer point of view \u2013 they seem neither better nor cheaper than the other two alternatives. For sure, there are interesting times waiting ahead.<\/p>\n<figure id=\"attachment_481\" aria-describedby=\"caption-attachment-481\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-481\" src=\"https:\/\/lam.unisg.ch\/blog\/wp-content\/uploads\/2018\/03\/BusinessLawMagazine_2018_Mascello_Chart_Farbe.png\" alt=\"Law Firms, Legal Departments and Alternative Legal Service Providers - by Dr. Bruno Mascello\" width=\"960\" height=\"720\" srcset=\"https:\/\/lam.unisg.ch\/blog\/wp-content\/uploads\/2018\/03\/BusinessLawMagazine_2018_Mascello_Chart_Farbe.png 960w, https:\/\/lam.unisg.ch\/blog\/wp-content\/uploads\/2018\/03\/BusinessLawMagazine_2018_Mascello_Chart_Farbe-300x225.png 300w, https:\/\/lam.unisg.ch\/blog\/wp-content\/uploads\/2018\/03\/BusinessLawMagazine_2018_Mascello_Chart_Farbe-768x576.png 768w, https:\/\/lam.unisg.ch\/blog\/wp-content\/uploads\/2018\/03\/BusinessLawMagazine_2018_Mascello_Chart_Farbe-240x180.png 240w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-481\" class=\"wp-caption-text\">Law Firms, Legal Departments and Alternative Legal Service Providers &#8211; by Dr. Bruno Mascello<\/figcaption><\/figure>\n<p>For an easy to read chart and for more information please refer to the two articles in <a href=\"http:\/\/www.businesslaw-magazine.com\/2018\/02\/28\/adapt-or-perish\/?utm_source=Frankfurt+Business+Media&amp;utm_medium=email&amp;utm_campaign=01-03-2018+BLM_01_2018&amp;utm_content=Mailing_12239905\">BusinessLawMagazine, No 1, March 1, 2018<\/a> (English) and <a href=\"http:\/\/docplayer.org\/72022694-Strategische-positionierung-der-kanzlei-in-zeiten-von-legaltech-und-digitalisierung.html\">Anwaltsrevue, 1\/2018<\/a> (German).<\/p>\n<p><em>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/photos\/PuZeaoMB2A8?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Peter Chamberlain<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/search\/photos\/waves?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n\n            <div id=\"mailerlite-form_2\" data-temp-id=\"69e064459fa98\">\n                <div class=\"mailerlite-form\">\n                    <form action=\"\" method=\"post\">\n                                                    <div class=\"mailerlite-form-title\"><h3>Don't miss our updates<\/h3><\/div>\n                                                <div class=\"mailerlite-form-description\"><p>Don't miss our updates - sign up to our weekly newsletter.<\/p>\n<\/div>\n                        <div class=\"mailerlite-form-inputs\">\n                                                                                            <div class=\"mailerlite-form-field\">\n                                    <label for=\"mailerlite-2-field-email\">Email<\/label>\n                                    <input id=\"mailerlite-2-field-email\"\n                                           type=\"email\" required=\"required\"\n                                           name=\"form_fields[email]\"\n                                           placeholder=\"Email\"\/>\n                                <\/div>\n                                                        <div class=\"mailerlite-form-loader\">Please wait...<\/div>\n                            <div class=\"mailerlite-subscribe-button-container\">\n                                <input class=\"mailerlite-subscribe-submit\" type=\"submit\"\n                                       value=\"Subscribe\"\/>\n                            <\/div>\n                            <input type=\"hidden\" name=\"form_id\" value=\"2\"\/>\n                            <input type=\"hidden\" name=\"action\" value=\"mailerlite_subscribe_form\"\/>\n                            <input type=\"hidden\" name=\"ml_nonce\" value=\"e11e99eb20\"\/>\n                        <\/div>\n                        <div class=\"mailerlite-form-response\">\n                                                            <h4><p><span style=\"color: #339966;\">Thank you for signing up to our updates!<\/span><\/p>\n<\/h4>\n                                                    <\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n\n        \n            <script type=\"text\/javascript\">\n                window.addEventListener(\"load\", function () {\n                    var jQuery = window.jQueryWP || window.jQuery;\n\n                    jQuery(document).ready(function () {\n\n                        if(jQuery) {\n                            var form_container = jQuery(\"#mailerlite-form_2[data-temp-id=69e064459fa98] form\");\n\n                            jQuery(\".mailerlite-subscribe-submit\", form_container).prop('disabled', true);\n\n                            jQuery.post('https:\/\/lam.unisg.ch\/blog\/wp-admin\/admin-ajax.php', { \"action\" : \"ml_create_nonce\", \"ml_nonce\" : jQuery(\"input[name='ml_nonce']\", form_container).val() }, function (response) {\n\n                                if(response.success) {\n                                    jQuery(\"input[name='ml_nonce']\", form_container).val(response.data.ml_nonce);\n                                    jQuery(\".mailerlite-subscribe-submit\", form_container).prop('disabled', false);\n                                }\n                            });\n\n                            if ( typeof form_container.validate == 'function' ) {\n                                form_container.submit(function (e) {\n                                    e.preventDefault();\n                                }).validate({\n                                    submitHandler: function (form) {\n\n                                        jQuery(this.submitButton).prop('disabled', true);\n\n                                        form_container.find('.mailerlite-subscribe-button-container').fadeOut(function () {\n                                            form_container.find('.mailerlite-form-loader').fadeIn()\n                                        });\n\n                                        var data = jQuery(form).serialize();\n\n                                        jQuery.post('https:\/\/lam.unisg.ch\/blog\/wp-admin\/admin-ajax.php', data, function () {\n                                            form_container.find('.mailerlite-form-inputs').fadeOut(function () {\n                                                form_container.find('.mailerlite-form-response').fadeIn()\n                                            });\n                                        });\n                                    }\n                                });\n                            }\n                        }\n                    });\n                }, false);\n            <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Wave 1 Once, law firms were considered the exclusive providers for legal services. However, since a few decades legal departments are steadily growing and meanwhile absorbing up to 75% of customers&#8217; overall legal work. This development is now up for discussion. Obviously, customers must have been dissatisfied with the services the market offered and therefore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[62,59,31],"tags":[],"acf":{"excerpt":"<p>There is no doubt anymore, the legal market is faced with new challenges, some of which include digitalization and LegalTech. But what does this mean for today\u2019s legal services providers and how can they put the new challenges into context? Let me explain it with the theory of \u201ctwo waves\u201d.<\/p>\n","school":{"ID":166,"post_author":"1","post_date":"2017-12-04 17:17:12","post_date_gmt":"2017-12-04 16:17:12","post_content":"The Law &amp; Management department provides world-class executive education at the intersection of law and business management. The programmes are designed for legal professionals interested in acquiring management skills and executives keen to learn about commercial law.","post_title":"Law & Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"law-management","to_ping":"","pinged":"","post_modified":"2017-12-04 17:17:12","post_modified_gmt":"2017-12-04 16:17:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/lam.unisg.ch\/blog?post_type=school&#038;p=166","menu_order":3,"post_type":"school","post_mime_type":"","comment_count":"0","filter":"raw"}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/posts\/480"}],"collection":[{"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/comments?post=480"}],"version-history":[{"count":0,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/posts\/480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/media\/483"}],"wp:attachment":[{"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/media?parent=480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/categories?post=480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lam.unisg.ch\/blog\/en\/wp-json\/wp\/v2\/tags?post=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}